CASE STUDY: Riddle Oil
A Dsrupt Campaign
In March, we launched a campaign called 'PREPARE TO BE COMPLIMENTED' for our fragrance brand client.
$1,206,592 IN REVENUE
6.6 MILLION NEW EYEBALLS
THOUSANDS OF LIKES, SHARES, COMMENTS
IN 168 DAYS
and it's still running profitably today.
So why do these campaigns work?
Like all of our campaigns, we use the Dsrupt Formula for success.
This formula has been the key to our explosive growth and ability to pull of campaigns faster, more affordably, that yield better ROI than any other ecom agency in the space.
Here's the formula:
top production talent + top performance marketers = ADS EARNING ATTENTION
What does that mean? Most agencies who do high production ads works like this:
The performance marketers on their team create the concept then outsource to a production company to shoot it, to editors to edit it, to colouring houses to colour it, and to sound mixers to mix it.
This drives up your cost by 4-5X in order for the agency to be profitable on the campaign.
But there's a bigger problem than insane price tags. When the production team shoots the ad, performance marketing elements are missed because production people aren't performance marketers by trade.
The result? Delivered ads look beautiful and cinematic, but they don't perform. Direct response and necessary ecom elements are missing and you have a $300K ad that is nothing like you had envisioned.