"When buying my (name the product), I didn't think about this"
"Since we were featured in x magazine" (social proof) follow up with what happened after
"My girlfriend's stomach was so mangled (identify the problem)" followed by "so I bought her (name product/solution)"
"The thing I wish I knew earlier when getting x (name product)" follow up with your positive experience or something funny
"I started using this (name product)" follow up with a story of what happened after
"Customer: I WANT A REFUND NOW." use voice & make a funny story
"When you've used 6 x (show similar products that aren't as good) before you realized they had (your product name)" show your product as the better version
"When your x is so (name positive feature i.e. sleek) that it gets confused with ____ (something positive)"
"My GF was always (state the problem your product solves)"
Reply to a negative comment with something cheeky. Always works for a great hook. For example, someone said you can use any house object as a toilet stool. So we said "alright, bet" & used absurd objects.
For more tips on DTC, creative and more follow me
